CUT THE CRAP. CUT THE CHAOS. INCREASE CASH FLOW.
That is where today’s inaugural MOTIVATION MONDAY post is heading. Want to ride with me down this journey, learn something? Read on friend…
Where has January gone? So much was planned. So much was done. I still have so much left to do. It sped by without warning and so soon shall this shorter month, February. If you are like me feeling like there’s just so much to do and so little time to do it, then here’s hoping this motivational piece will get you going, as it did me.
Business success, heck, even life success truly depends on a few key areas; the biggest is constantly setting goals, constantly measuring goals and constantly achieving goals. Simple enough, right? Yet so many of us, including me, sometimes get bogged down with ‘busy work’ and never truly feel as if we accomplished anything. Little successes come and go but that BIG GOAL, that one or few things we long for seem so far out of reach. “You agree?” The sad part, it’s like a revolving door – finish busy work, get more busy work. So how do we break this cycle you plea? Simple. We fast track our dreams and accomplish twice as much in less time when we SET SPECIFIC GOALS and according to a great mentor and Fb friend Lara…
1. WRITE A LIST OF WHAT YOU WANT
Short-term, medium-term, long-term. I’ve also done this for daily, weekly and monthly, quarterly and annual goals. As business owners, we should keep ongoing lists of goals that we want to accomplish in our business and life. My fellow awesome photogs Debbie and Gail are exemplary. I’ve watched the past year and a half, secretly kept my lists dear to my heart…but now it’s time to share in the next post and who knows someone out there can keep me accountable. Scary, scary thought!
2. EXAMINE THE PAST YEAR – WHAT WORKED, WHAT DIDN’T WORK, WHAT TO DO DIFFERENTLY
Introspection is so healthy. It forces you to see the good, the bad and the ugly and make a concerted effort to unify a brand you’ll love and be proud of. Like many others, I too took on this exercise very seriously and have implemented so much to get 2013 a even bigger better year for me.
3. WRITE GOALS THAT ARE SPECIFIC, BELIEVABLE, ACHIEVABLE, MEASURABLE & CONTROLLABLE
No one wants to be chasing unrealistic goals that you can never reach, which further deflate you. Make sure your goals have action plans you can thoroughly follow, actions plans you can break down into simplest doing words, actions plans that you can measure performance and help you eventually attain that end point.
4. WRITE MONEY GOALS FOR YOUR BUSINESS & LIFE
Set financial goals for your business if you want to make the money you need, or even simply want to support your family from your business income. Businesses can drain you financially, especially when not priced right for sales, not priced right to cover expenses and not priced to do what you need it to do to succeed: MAKE A PROFIT. Consider:
-What you want to make
-What you want to save
-What you need to buy
-What you want to buy
-What you want to donate to charity
-What you want to build or reinvest into your business
If the money your business makes cannot cover at least four of these six, then you’re not a successful business. Apply the same to your life, so you can start living. I didn’t hone in on specific target salary when I first started out in hopes of “getting there soon”. A big No-No! I felt back then as though I were chasing every job that came to me just to make ends meet. It is great to network and try to help as many people as you possibly can, but in reality, your business should sustain you, yes even in a highly competitive photography market, where it is easy to purchase a DSLR and start snapping everything that crosses over your feet. You have to make money.
5. WRITE DAILY GOALS, TWEAK, WRITE MORE GOALS
This is a constant process. One that should grow with your business and with seasons in your life. The feeling of crossing goals off your list will never get old and always have a motivational push inherent in them. So go ahead, motivate yourself and keep crossing those goals off!
Happy Monday friends!